Marketing, PhD
The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.
Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university.
For more information: https://marketing.wharton.upenn.edu/program-requirements/
For more information about the Joint Doctoral Degree in Marketing and Psychology: https://marketing.wharton.upenn.edu/joint-doctoral-degree-in-marketing-and-psychology/
View the University’s Academic Rules for PhD Programs.
Required Courses
The Ph.D. program in Marketing is based on the completion of the dissertation as well as a minimum of 15 graduate level course units.
| Code | Title | Course Units |
|---|---|---|
| MAJOR FIELD COURSES | ||
| Marketing Courses | ||
| Complete the following 2.0 course units: | 2 | |
| Measurement and Data Analysis in Marketing - Part A | ||
| Measurement and Data Analysis in Marketing - Part B | ||
| Research Methods in Marketing - Part A | ||
| Research Methods in Marketing - Part B | ||
| Select from either the Consumer Behavior or Quantitative Tracks: | 3 | |
| Consumer Behavior | ||
| Complete the following 3.0 course units: | ||
| Judgment and Decision Making Perspectives on Consumer Behavior - Part A | ||
| Judgment and Decision Making Perspectives on Consumer Behavior - Part B | ||
| Contemporary Topics in Consumer Research - Part A | ||
| Contemporary Topics in Consumer Research - Part B | ||
| Economic/OR Models of Marketing - Part A | ||
| Empirical Models in Marketing - Part A | ||
| Quantitative | ||
| Complete the following 3.0 course units: | ||
| Judgment and Decision Making Perspectives on Consumer Behavior - Part A | ||
| Contemporary Topics in Consumer Research - Part A | ||
| Economic/OR Models of Marketing - Part A | ||
| Economic/OR Models of Marketing - Part B | ||
| Empirical Models in Marketing - Part A | ||
| Empirical Models in Marketing - Part B | ||
| BASIC COURSES | ||
| Economics Requirement | ||
| Select one of the following course combinations: | 1-2 | |
| Microeconomic Theory I and Microeconomic Theory II | ||
| Microeconomic Theory and Game Theory and Applications | ||
| Managerial Economics | ||
| Statistics Requirement | ||
| Select one of the following course combinations: | 2 | |
| Applied Regression and Analysis of Variance and Introduction to Nonparametric Methods and Log-linear Models | ||
| Applied Regression and Analysis of Variance and Introduction to Nonparametric Methods and Log-linear Models | ||
| Advanced Statistical Inference I and Advanced Statistical Inference II | ||
| Applied Econometrics I and Applied Econometrics II | ||
| Mathematical Statistics and Introduction to Linear Statistical Models | ||
| Econometrics I: Fundamentals and Econometrics II: Methods & Models | ||
| Quantitative Methods II and Introduction to Nonparametric Methods and Log-linear Models | ||
| COURSES IN A RELATED FIELD | ||
| Select six course units (or seven course units if taking BEPP 9500) to satisfy the Economics requirements) | 6-7 | |
| Total Course Units | 15 | |
The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2024 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.
Sample Sequence Quantitative Track*
| Code | Title | Course Units |
|---|---|---|
| First Year | ||
| Fall | ||
| Research Methods in Marketing - Part A | ||
| Research Methods in Marketing - Part B | ||
| Judgment and Decision Making Perspectives on Consumer Behavior - Part A | ||
Economics Requirement | ||
Statistics Requirement | ||
| Spring | ||
| Measurement and Data Analysis in Marketing - Part A | ||
| Measurement and Data Analysis in Marketing - Part B | ||
| Contemporary Topics in Consumer Research - Part A | ||
| Economic/OR Models of Marketing - Part A | ||
| Economic/OR Models of Marketing - Part B | ||
| Empirical Models in Marketing - Part A | ||
Statistics Requirement | ||
| Summer | ||
Marketing Prelimiinary Exam | ||
First Year Research Paper | ||
| Second Year | ||
| Fall | ||
Electives | ||
Research Paper | ||
| Spring | ||
| Empirical Models in Marketing - Part B | ||
Economics Requirement | ||
Electives | ||
Research | ||
| Third Year | ||
| Dissertation | ||
Directed Reading & Research | ||
Admission to Candidacy | ||
Formulation of Research Topic | ||
| Fourth Year | ||
| Dissertation | ||
Continued Research | ||
Oral Examination | ||
- *
The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs.
- New Footnote
MKTG 9550 and MKTG 9570 are offered every other year. Students should take them when offered.
Sample Sequence Consumer Behavior Track*
| Code | Title | Course Units |
|---|---|---|
| First Year | ||
| Fall | ||
| Research Methods in Marketing - Part A | ||
| Research Methods in Marketing - Part B | ||
| Judgment and Decision Making Perspectives on Consumer Behavior - Part A | ||
| Judgment and Decision Making Perspectives on Consumer Behavior - Part B | ||
Statistics Requirement | ||
| Spring | ||
| Measurement and Data Analysis in Marketing - Part A | ||
| Measurement and Data Analysis in Marketing - Part B | ||
| Contemporary Topics in Consumer Research - Part A | ||
| Economic/OR Models of Marketing - Part A | ||
| Empirical Models in Marketing - Part A | ||
Statistics Requirement | ||
| Summer | ||
Marketing Preliminary Exam | ||
First Year Research Paper | ||
| Second Year | ||
| Fall | ||
| Managerial Economics | ||
Electives | ||
Research Paper | ||
| Spring | ||
| Contemporary Topics in Consumer Research - Part B | ||
Electives | ||
Research | ||
| Summer | ||
Second Year Research Paper | ||
| Third Year | ||
| Dissertation | ||
Directed Reading & Research | ||
Admission to Candidacy | ||
Formulation of Research Topic | ||
| Fourth Year | ||
| Dissertation | ||
Continued Research | ||
Oral Examination | ||
- *
The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs.
- New Footnote
MKTG 9510 and MKTG 9530 are offered every other year. Students should take them when offered.