Marketing, MBA
The marketing major is designed to build deep competency in the art and science of choosing which customers to serve, and getting, keeping and growing them through delivering superior customer value.
Marketing majors will gain a proficiency in the latest methods and concepts for understanding customer behavior and for devising effective marketing strategies. This is a valuable preparation for careers in consulting and general management and essential for entrepreneurs.
Students begin by taking Marketing Management MKTG 6110, and then either MKTG 6120 or MKTG 6130, an overview of the role of marketing in the development of business strategies. Using a combination of lectures, readings, case studies, and computer simulations, these core courses review fundamental approaches in product/market selection, product line management, communications management, pricing, distribution, and marketing research. Students can choose among many electives to structure a program of study to match their interests and career objectives.
For more information: https://marketing.wharton.upenn.edu/mba-program/marketing-management-major/
Curriculum
A minimum of 19 course units is required for graduation.
Major electives taken on a pass/fail basis cannot be counted toward the Marketing major.
| Code | Title | Course Units |
|---|---|---|
| Marketing Major Requirements | ||
| Core Requirements | ||
| Marketing Management | ||
| Dynamic Marketing Strategy | ||
or MKTG 6130 | Strategic Marketing Simulation | |
| Marketing Research Courses | ||
| Select 1 course unit of the following: | 1 | |
| Data and Analysis for Marketing Decisions | ||
| Models for Marketing Strategy | ||
| Applied Probability Models in Marketing | ||
| Experiments for Business Decision Making (Center Special Topic) | ||
| Measurement and Data Analysis in Marketing - Part A and Measurement and Data Analysis in Marketing - Part B | ||
| Research Methods in Marketing - Part A and Research Methods in Marketing - Part B | ||
| Marketing Elective Courses | ||
| Select 3 course units of 7000 or 8000 level MKTG courses * | 3 | |
| Electives | ||
| Select 5.5 course units of electives | 5.5 | |
| MBA Core Requirements | 9.5 | |
| Total Course Units | 19 | |
- *
If MKTG 7120, MKTG 7710, MKTG 7760 or MKTG 8090 is selected to satisfy the MKTG Research course requirement, any of the remaining MKTG Research courses listed in this note may be taken toward satisfying these 3 course units. MKTG 7120, MKTG 7710, MKTG 7760 and MKTG 8090 cannot apply to both.
No more than one course unit may be earned from the following Independent or Advanced Study courses: MKTG 8900, MKTG 8950, MKTG 8970, or MKTG 8990.
MBA Core Requirements
| Code | Title | Course Units |
|---|---|---|
| Accounting | ||
| Select one of the following: | 0.5-1 | |
| Fundamentals of Financial Accounting | ||
| Fundamentals of Financial and Managerial Accounting | ||
| Finance 1 | ||
| Corporate Finance | ||
| Select one of the following: | 0.5-1 | |
| Corporate Finance | ||
| Corporate Finance (Half CU) | ||
| Macroeconomics | ||
| Select one of the following: | 0.5-1 | |
| Macroeconomics and the Global Economic Environment | ||
| Macroeconomics and The Global Economic Environment (Half CU) | ||
| Legal Studies | ||
| LGST 6110 | Responsibility in Global Management | 0.5 |
| or LGST 6120 | Responsibility in Business | |
| or LGST 6130 | Business, Social Responsibility, and the Environment | |
| Microeconomics | ||
| BEPP 6110 | Microeconomics for Managers: Foundations | 0.5 |
| BEPP 6120 | Microeconomics for Managers: Advanced Applications | 0.5 |
| Management | ||
| MGMT 6100 | Foundations of Teamwork and Leadership | 0.5 |
| MGMT 6110 | Managing Established Enterprises | 1 |
| or MGMT 6120 | Management of Emerging Enterprises | |
| Marketing | ||
| MKTG 6110 | Marketing Management | 0.5 |
| MKTG 6120 | Dynamic Marketing Strategy | 0.5 |
| or MKTG 6130 | Strategic Marketing Simulation | |
| OIDD | ||
| Select one unit of the following: | 0.5-1 | |
| Quality and Productivity | ||
| Business Analytics | ||
| Online Business Models and the Information-Based Firm | ||
| Innovation | ||
| Operations Strategy | ||
| Enabling Technologies | ||
| Managerial Decision Making | ||
| Statistics | ||
| STAT 6130 | Regression Analysis for Business 2 | 1 |
| or STAT 6210 | Accelerated Regression Analysis for Business | |
| Management Communication | ||
| Select one of the following options: | 0.5 | |
| Management Communication 3 | ||
or WHCP 6180 | Entrepreneurial Communication | |
| Second Year Requirement: | ||
| Students must satisfy the following requirements during their second year in the program: (1) maintain a Wharton GPA that is greater than 2.33 in each semester of their second year, and (2) have no more than 4 CU of Wharton courses with a grade less than or equal to 2.33 (C+ or lower) in their second year. | ||
| Total Course Units | 9.5 | |
- 1
- 2
STAT 6210 is by placement only.
- 3
Enrollment in WHCP 6180 requires pre-approval.
The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2025 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.
The Global Experience Concentration facilitates MBA student participation in a study abroad program. Students must complete two full credit units in an approved International Exchange Program at the partner university’s location. In addition, students must take one full credit unit of internationally focused MBA electives to satisfy the concentration requirement.
Curriculum
Students must complete two full credit units in an approved International Exchange Program at the partner university’s location. Approved International Exchange Programs include:
- Australia – AGSM, Sydney
- Brazil – COPPEAD, Rio de Janeiro
- Chile – Universidad Adolfo Ibanez, Santiago
- China – CEIBS, Shanghai
- China – Peking University, Beijing
- France – HEC/ISA, Paris
- France – INSEAD, Fontainebleau
- Hong Kong – HKUST, Kowloon
- India – ISB, Hyderabad
- Israel – IDC, Herzliya
- Israel – Tel Aviv University, Tel Aviv
- Italy – SDA Bocconi, Milan
- Japan – Keio University, Tokyo
- Netherlands – RSM, Rotterdam
- Philippines – AIM, Makati City
- Singapore – INSEAD, Singapore
- Spain – IESE, Barcelona
- Sweden – Stockholm School of Economics, Stockholm
- Thailand – Sasin, Bangkok
- United Kingdom – LBS, London
In addition to two full credit units taken in an approved study-abroad program, students must take one full credit unit of internationally focused MBA electives to satisfy the concentration requirement. The electives should be selected from the list below and cannot be taken on a pass/fail basis.
| Code | Title | Course Units |
|---|---|---|
| Global Experience Concentration | ||
| Students must complete 2 CU in WHG 5000-level or above | 2 | |
| Select at least 1 CU from the following: 1 | 1 | |
| Accounting | ||
| Taxes and Business Strategy | ||
| Business Economics and Public Policy | ||
| Energy Markets & Policy | ||
| Climate and Financial Markets | ||
| Economic Globalization: Policy, History and Contemporary Issues | ||
| Finance | ||
| International Financial Markets and Cryptocurrencies | ||
| Global Valuation and Risk Analysis | ||
| International Banking | ||
| Central Banks, Macroeconomic Policy and Financial Markets | ||
| ESG and Impact Investing | ||
| Energy Finance | ||
| Health Care Management | ||
| Comparative Health Care Systems | ||
| Private Sector Role in Global Health | ||
| Legal Studies and Business Ethics | ||
| Law of Corporate Management and Finance | ||
| Management | ||
| Political Environment of the Multinational Firm | ||
| Corporate Diplomacy | ||
| Strategy and Environmental Sustainability | ||
| Global Management of Digital Businesses | ||
| Managing and Competing in China | ||
| Private Equity in Emerging Markets | ||
| Global Growth of Emerging Firms | ||
| Advanced Global Strategy | ||
| Comparative Capitalism | ||
| Marketing | ||
| Operations, Information, and Decisions | ||
| Global Supply Chain Mgmt. | ||
| Risk Analysis and Environmental Management | ||
| Environmental Sustainability and Value Creation | ||
| Real Estate | ||
| Global Real Estate: Risk, Politics and Culture | ||
| International Housing Comparisons | ||
| Total Course Units | 3 | |
- 1
Global Modular Courses (0.5 CU) offered in a foreign location also count.
Other courses with substantive international content may be counted upon approval of the concentration adviser.
Concentration advisor: Alyssa Swanson