Wharton Communication Program (WHCP)

WHCP 6140 Management Communication

In this required course you will learn theories and principles of persuasion and practice communicating persuasively as managers, entrepreneurs, and thought leaders in their industries. As the course progresses you will be persuading in increasingly high-stakes situations, such as advocating for a pivotal company decision and communicating persuasively during a business crisis. You will prepare and deliver several graded presentations (receiving feedback from your instructor and peers) and also have impromptu speaking opportunities.

Spring

0.5 Course Units

WHCP 6160 Management Communication

This course focuses on how to clearly and persuasively articulate, advocate for, and defend your views in various business settings. You will learn the essentials of persuasion, gain confidence in presenting, and receive individualized feedback from instructors and second year TAs (Wharton Communication Fellows). Regardless of your skill level upon entry to the course, you will develop and demonstrate effective, business-oriented communication skills. Students will practice these skills through in-class exercises, discussions, and small-group labs led by the Communication Fellows (TAs).

0.5 Course Units

WHCP 6180 Entrepreneurial Communication

Designed for students who are actively working on a business idea while at Wharton, this course focuses on the unique challenges entrepreneurs face when communicating their ideas, vision, and strategy – both externally and internally. Students will analyze a broad spectrum of startup audiences, from investors to employees. Using their own ideas, they will learn frameworks and templates for persuasively communicating their business story from inception to launch, including communicating the founder’s story and the business opportunity. Students will hone their pitch decks and receive coaching from a successful entrepreneur. At the conclusion of the course, students will have the opportunity to pitch their business idea to local investors. Students will practice these skills through in-class exercises, discussions, and small-group labs led by the Communication Fellows (TAs). Enrollment in WHCP 6180 requires pre-approval.

0.5 Course Units

WHCP 6190 Management Communication: Advanced Persuasion

0.25 Course Units