Wharton UG Marketing Concentration Elec (WUMK)
| Code | Title | Course Units |
|---|---|---|
| LGST 2050 | Antitrust and Big Tech | 1 |
| MKTG 2250 | Principles of Retailing | 0.5 |
| MKTG 2270 | Analytics and AI in Digital Marketing and Social Media | 0.5 |
| MKTG 2340 | Idea Generation & the Systematic Approach for Creativity | 0.5 |
| MKTG 2370 | Applied Neuroscience for Business Decisions | 0.5 |
| MKTG 2380 | Consumer Neuroscience | 0.5 |
| MKTG 2390 | Visual Marketing | 1 |
| MKTG 2470 | Marketing Strategy for Technology Platforms | 0.5 |
| MKTG 2520 | Marketing Analytics | 0.5 |
| MKTG 2540 | Pricing Policy | 0.5 |
| MKTG 2600 | Antitrust and Big Tech | 1 |
| MKTG 2650 | Principles of Advertising | 1 |
| MKTG 2680 | Contagious: How Things Catch On | 0.5 |
| MKTG 2710 | Models for Marketing Strategy | 1 |
| MKTG 2770 | Marketing Strategy | 1 |
| MKTG 2780 | Strategic Brand Management | 1 |
| MKTG 2790 | AI in Our Lives: The Behavioral Science of Autonomous Technology | 0.5 |
| MKTG 2880 | Pricing Strategies | 1 |
| MKTG 3060 | Retail Merchandising (Center Special Topic) | 0.5 |
| MKTG 3090 | Experiments for Business Decision Making (Center Special Topic) | 1 |
| MKTG 3530 | Special Topics: The Business of Wellness: Marketing and Consumption | 1 |
| MKTG 3550 | Special Topics - AI in Our Lives | 0-1 |
| MKTG 3990 | Independent Study | 1 |
| MKTG 4760 | Applied Probability Models in Marketing | 1 |
| STAT 4760 | Applied Probability Models in Marketing | 1 |